Hi, I’m Sam,

And I help organisations become AI-ready by building strong data governance, privacy, and compliance foundations.

My work centres on enabling responsible, confident and scalable AI adoption that is grounded in trusted data, robust governance, and meaningful protection of customer privacy.

Rather than taking a one-size-fits-all approach, I partner directly with organisations to understand their business model, risks, and regulatory obligations. Together, we design governance practices and frameworks that strengthen decision-making, reduce complexity, and support reliable, ethical AI outcomes.

With experience across the UK, Australia and New Zealand, I bring a deep understanding of regulatory expectations and industry best practice, including GDPR, APRA, OAIC, NIST and emerging AI governance standards. I work hands-on with teams across data, risk, technology and business operations to uplift capability and embed practical, sustainable controls.

Working with me means working directly with me; not a large consulting firm.
I bring clarity, structure and tailored guidance to every engagement, ensuring organisations have the foundations they need to manage risk and innovate with confidence.

My goal is simple:
To help organisations turn good governance into a competitive advantage — enabling safe, transparent and privacy-protective AI that serves customers and strengthens trust.